Hockey Night in Canada’s Play On! enlisted Echidna’s expertise to redevelop their website and build on the growing success of their annual events. This relationship began in 2007 and has evolved to become a valued collaboration for both teams.
With this long-standing relationship, Echidna has an acute understanding of the Play On! brand and corporate goals. This in-depth knowledge has led Echidna to be a proactive partner and provide viable recommendations to expand upon Play On!’s online offering by enhancing its online registration system with progressive features to provide site visitors with a user-friendly and natural flow. As the Play On! event has grown, Echidna also improved the custom built Event Operator CMS to provide event operators with an efficient way to manage event registrations, payment processing, and event page updates.
Technical improvements aside, Echidna’s creative department provides an integral part of all Play On!’s marketing pieces – both online and off, by updating the creative every year with fresh and current design elements that speak to Play On!’s diverse audience groups.