Interactive websites. Social websites. Websites as a communication tool. More and more we’re hearing these phrases and wondering “what do they mean?”

An interactive or social website is a website that promotes two-way communication between you and your visitors, as well as a website that keeps your visitors coming back.

Think of your website as a communication tool used as a medium to interact with your users and a way to give up-to date information to your visitors. 

A few ways you can do this are by:

1. Creating a blog and leaving the comments turned on – you can set up notifications so when someone posts on your blog you can review the post and reply back.
2. Linking to your Twitter or Facebook account – or better yet, having your most recent Tweet or Facebook promote to your homepage. This is a simple way for your website to consistently have new and up to date content.
3. Having dynamic news and events information on your homepage.

Interacting with your users can be easy. Through social media, news & events and blogs your website can turn from a static informational website to a dynamic and interactive one. Whether you're trying to increase online donations, event attendees or traffic to your site - providing up to date content and a way to communicate is sure to do the trick!