What if there was a way to bring back people who visited your website but weren't converted?  One advertising strategy makes this possible.  It’s called remarketing, and it can help keep your potential customers from falling through the cracks.

Google AdWords remarketing is a Google product that allows website owners to re-connect with visitors who earlier visited their website. It’s run through Google’s Display Network.

How It Works

• A visitor visits your website
• He/she leaves without making a purchase or inquiring about your services - then continues on to browse other websites

with a remarketing campaign you can remarket these visitors or potential customers with personalized banners ,text ads etc.

Who Should Use Remarketing

Anyone who is looking to increase conversion rates by re-connecting with visitors who left their site without a desired action taking place.

Easy Set Up in Google Adwords

• Sign in to your AdWords account and set up an AdWords remarketing campaign
• A small piece of code is generated (remarketing tag) which you then embed on your home page, (you can embed these on any or multiple pages). The code enables AdWords to save visitors to a “remarketing list.” As people visit your homepage, their cookie ID is added to the remarketing list. At which point, you can create an AdWords campaign that targets messages only to people who are on this particular list as they browse elsewhere around the Web. Your remarketing messages won’t be shown to people who aren’t on that particular “list”

Feeling A Bit More Advanced

Echidna has other great ideas like:

• Strategies in targeting existing customers
• Inserting your code on an HTML email newsletter
• On your Facebook Fan Page
• On your YouTube Channel
• Using Twitter pages as targets for remarketing campaigns. ( a softer call to action - and grow a wider network of would-be customers)

Need help with a remarketing campaign?  Echidna is here to help, contact us today!