Archive
Past things we've said.
Is social media an addiction?
Tuesday, July 20, 2010 at 11:59 am by Erin
In this day and age we often hear people referring to themselves as “addicted to social media”, but what does this really mean?
Social Websites
Tuesday, July 13, 2010 at 8:50 am by Erin
Interactive websites. Social websites. Websites as a communication tool. More and more we’re hearing these phrases and wondering “what do they mean?”
Two mayoral candidate websites: a comparison
Saturday, July 03, 2010 at 8:03 am by Andrew
I was asked by the London Free Press to perform a comparison on two of the mayoral candidate websites.
Writing for the Web
Tuesday, June 29, 2010 at 6:18 am by Erin
Whether you’re a local not for profit or a large entertainment facility– writing the copy for your website is always the biggest challenge.
Mirror, mirror on the wall…
Tuesday, June 15, 2010 at 8:10 am by Erin
Over the past two weeks our team at Echidna has attended and been recognized at two (exciting and fun!) local events…
Design for your users - not yourself!
Tuesday, June 08, 2010 at 8:20 am by Erin
Who is your target audience? And what do you want your target audience to do?
Street Hockey Champions!
Tuesday, June 01, 2010 at 7:23 am by Erin
From heat exhaustion in 2009 to Play On! champions in 2010 – The Echidna Team wins first place in the Corporate Division at CBC’s Hockey Night in Canada’s Play On! London this past weekend.
Mobile Marketing
Tuesday, May 25, 2010 at 11:45 am by Erin
Mobile marketing is a rapidly growing industry. 172 million of the 1.2 billion mobile phones purchased in 2009 were Smartphones.
Top 10 Signs That You Work at Echidna
Tuesday, May 18, 2010 at 2:26 pm by Erin
Well, it’s May twenty-ten and I’ve been working at Echidna for over a year now - time really does fly when you’re having fun.
Client Relationship Management - on the Web!
Tuesday, May 11, 2010 at 7:52 am by Erin
As you may, or may not know CRM systems or “Client Relationship Management” systems are becoming more and more popular in the corporate and non-profit world.
How do I know if an AdWords Campaign will work for me?
Tuesday, May 04, 2010 at 7:21 am by Erin | 2 Comment(s)
The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is likely for you!
Creating brand ambassadors …
Wednesday, April 28, 2010 at 1:24 pm by Victor
In reality, some of your greatest brand ambassadors might be right under your nose.
Social media puts professors in the Hotseat
Tuesday, April 20, 2010 at 8:35 am by Victor
A few months ago, Purdue University introduced a tool to help with student interaction called Hotseat.
How do I keep my website “fresh”?
Tuesday, April 13, 2010 at 12:31 pm by Erin
We often get asked by clients, “How do I keep my website fresh and looking up to date?”. The simple answer being – keep your website content fresh!
What makes a great newsletter?
Tuesday, April 06, 2010 at 8:30 am by Erin | 2 Comment(s)
We all want to improve on our organization’s newsletter, but how? Here are 10 tips to help you create a great newsletter – online or print.
The 3D Experience in Your Living Room
Wednesday, March 31, 2010 at 8:16 am by Victor
With the success of 3D Movies like “Up” and “Avatar”, TV manufacturers are now bringing that viewing experience into the living room via 3D TV.
Creating a successful AdWords campaign
Tuesday, March 23, 2010 at 10:07 am by Erin
As mentioned in previous blogs – SEM or search engine marketing is always a great way to promote your website, business or product AND increase your rankings in search engines.
What’s in it for me?
Tuesday, March 16, 2010 at 9:22 am by Erin
The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy.
Social Media Marketing
Tuesday, March 09, 2010 at 10:09 am by Erin
Your website is only one piece of your online marketing campaign…
Know Your Audience - the Public
Tuesday, March 02, 2010 at 6:54 am by Erin
In my last post, “A 1.0 World versus a 2.0 World”, I mentioned that the 2.0 World is not just about the web. In fact, a 2.0 World includes communications, journalism and public relations among others.
